We are Amy and James Hebdon, the brains and brawn behind Paid Search Magic Mattress.
Are we internet nerds?
Yes, we are.
We met on OKCupid (an online dating site) in 2010 when we were both living in Salt Lake City, UT.
We’ve been collaborating on search engine marketing projects since 2011, and married since 2013.
In 2016, we co-founded Paid Search Magic (a small AdWords agency). We currently live in the Greater Seattle area of WA.
Are we out-of-touch millennials who don’t understand your challenges?
Nope, we’re not those guys.
First, we’re not millennials (you flatter us). But more importantly, we’re not out of touch.
We know the pitches and promises that you hear every week:
…the robo-caller claiming to be from Google, telling you a small investment can guarantee “top placement” on the engine.
…the slick sales rep whose software company has “programmatically reverse engineered capturing and closing dynamic prospects in real-time thanks to a proprietary algorithm” (that’s just confusing enough you have no idea whether he’s telling the truth).
…the cold call from someone who has no idea what you do, but is sure he can double your traffic with his proven method.
We don’t make those solicitations, because we know it’s not what you need.
If you’re anything like our clients, your real marketing challenges look something like this:
- How should you divide your budget between online and offline channels?
- How do you know if your marketing efforts are paying off?
- Where should you be expanding, and what’s just not working?
- How can you reach the right people with your marketing dollars?
- How is marketing affecting sales and the company’s bottom line?
We help our clients with those questions every day. We can help you, too.
Can we really find customers online who want to visit your local store?
Absolutely.
We know how to find and speak to your customer because we are your customer.
We love technology — and we hate awkward, high-pressure situations — as much as anyone you’ve met.
But we’ve never bought a mattress online.
We don’t even buy running shoes online.
The higher the price tag and the more complicated the purchase, the more we seek out knowledgeable and friendly real live people to help us make sense of what we need and what to look for.
And like many consumers today, when it comes to high-ticket purchases, we’d rather try and buy than click and wait and pray and return.
We know all the tools and tricks to reach your target market online, and then drive them to the right next step, whether that’s visiting your showroom or shopping your e-commerce store.
Do we actually know what we’re doing?
Yes, thanks for asking.
Between the 2 of us, we’ve got over 20 years experience running successful paid search campaigns for our clients. We’ve managed hundreds of millions of dollars in spend, and made even more in client revenue. We’ve:
- Grown one company’s PPC revenue from $20,000/month to more than $1,000,000/month (yes, every month!)
- Lowered a Fortune 100 client’s cost-per-lead (CPL) by over 95% (from $200 per lead to $17 per lead!)
- Improved ROI by 57% and revenue by 48% for lead generation client.
Paid Search Magic Mattress is our first and only sub-division, designed to better serve the unique needs of mattress companies. We wanted to focus exclusively on the mattress industry because we found that our mattress clients are facing such interesting challenges, with new tools and techniques to improve performance.